New Stock Image Company Launches with Focused Collections of Visual Elements That Embrace Creative Spirit

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Former Getty Images and EyeWire executives deliver brands, products, and services that creatives demand

Calgary, Alberta, October 15, 2002 - Veer today announced the launch of the new visual content company providing a unique mix of visual elements - including photography, illustration, typefaces, and motion - hand-picked from the collections of innovative companies.

Applying extensive collective experience in the visual content industry, Veer provides distinctive products for its customers, including world-premiere releases and exclusive offerings. The company’s products are meticulously selected from both leading and emerging brands - including image100, Digital Vision, FPS motion, Adobe Type Library, Red Rooster, and ShinnType - to bring the most influential imagery, trends, and styles to creatives.

Embracing the Customer’s Creative Spirit

Veer’s design-driven approach to content celebrates inspiration, creativity and style - intrinsic values of the creative customer. By engaging with the customer through an ongoing dialogue, Veer shapes its creative and products to reflect contemporary cultural influences back to the customer and helps them diverge from the norm and deliver fresh solutions.

“Veer has obviously been listening to the design community; its product lines and the way they are profiled are inspiring and reflect the way designers want to see and use imagery,” said Serafin Canchola, Art Director for DDB Worldwide. “It’s rare to find a company like Veer that actually understands and delivers what creative professionals want.”

Veer’s monthly catalog, Veer Visual Elements; web site, veer.com; and other marketing communications showcase imagery and type in a way that complements and emphasizes the creativity and originality of its products. Veer also works with notable design industry professionals and applies their insights to product selection and marketing strategy, sharing their perspectives on design through its catalog and web site.

Royalty-Free and Rights-Managed Solutions

In addition to Veer’s ongoing commitment to securing quality royalty-free collections from leading brands and boutique providers, the company also publishes the Veer Directory, a guide to rights-managed stock image providers. As Veer’s first rights-managed offering for advertising and design professionals, the Veer Directory compiles providers of both general collections and specialized libraries into one convenient format for an up-to-date resource to rights-managed stock image suppliers and collections.

The Veer Team

Veer is composed of former Getty Images and EyeWire executives and employees responsible for the strategic planning, branding, marketing, and content development for both organizations and earlier visual content companies. Members of the Veer team have a long successful history of pioneering in the visual content industry. Most notably, the team created the industry’s first cross-product e-commerce site in 1998, which, by 2000, was the world’s most popular professional visual content web site as ranked by Alexa.

Building on lessons learned from its previous experiences as part of both public and private companies, Veer is applying its extensive work with the creative community to create a customer-driven organization capable of quickly responding to the constant change in designer needs, trends and styles.

“The company name ‘Veer’ is not only emblematic of how our company operates but it also represents divergent thinking, a value that resonates deeply with creatives,” said Brock Bohonos, one of the founding partners of Veer. “We do things differently. We understand the visual communications industry, but more importantly, we understand our customers. Finding compelling products and meaningful solutions for them is a pervasive force in what we do. We are constantly seeking new ways to satisfy our customers’ desire for creative expression.”

About Veer

Veer sources and delivers visual elements with imagination and style to help creatives diverge from the norm and generate fresh solutions. Veer’s discerning, design-driven selection of photography, illustration and type are used daily in advertising, print and web design, corporate communications and publishing. With the addition of the community-based Veer Marketplace, Veer became the first company to offer rights-managed, premium royalty-free, and low-priced royalty-free photography on one web site. Veer is recognized for its community activity, including The Skinny blog and Veer Ideas networking web site. Veer serves its global customer base through its contact centers and award-winning web site localized for North America, the UK, Germany and the rest of the world at www.veer.com.

Web Site: veer.com
Toll-Free Orders and Product Support: 877 297 7900
Free Catalog Requests: 877 297 7900
Product Submissions: submissions@veer.com
Outside USA & Canada: +1 403 234 7900

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