Veer Announces Exclusive Agreement with fStop Images

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Veer becomes sole North American reseller to distribute noted collection that captures thirteen influential designers’ visions of royalty-free

Calgary, Alberta, October 28, 2002 - Veer, a provider of unique visual elements and design-related products, today announced that the company has signed an exclusive agreement to deliver the first collection of royalty-free images “By designers for designers,” fStop. Through this partnership, Veer brings creatives a diverse selection of imagery from the personal collections of 13 influential graphic designers, including David Carson, Jake Tilson and Rian Hughes.

Under the direction of Erik Spiekermann of FSI FontShop International, fStop was born out of a call to designers in the FSI network to submit images from their viewpoints. Characterized by bold compositions and typographical flair, titles in the fStop collection reveal unique, personal approaches to subject matter and photographic techniques. The images express the contributing designers’ interests and influences - from genres such as film, music, and comic books - for an eclectic mix of imagery that offers creatives much flexibility.

Veer is highly attuned to creatives’ needs for quality, innovative visual elements and continues to respond to their demand for new and exclusive products. The addition of the fStop library complements other exclusive offerings from Veer, including CSA Images and such world-premiere releases as the new minimalist typeface, Sylvia, by the Alias foundry.

“Veer is focused on bringing a discriminating selection of high-quality visual elements that resonates with those creating visual communications,” said Drina Lazar, one of the founding partners of Veer. “This agreement furthers Veer’s mandate to deliver exclusive products from leading and emerging brands that help professional creatives push established limits and generate original concepts.”

“Millions of photographic images are available. Too many of them are simply cliché and fail to appeal to designers. fStop is the first collection of pictures by designers for designers, organized as personal collections, rather than contrived themes,” said Erik Spiekermann of FSI FontShop International. “We are delighted to partner with Veer, a company that shares this same design-driven approach and upholds the creative values held by professional graphic designers.”

Veer offers 15 CD collections of royalty-free fStop Images, priced at US$499, which include super-high resolution files. Single images are available from the Veer web site, veer.com, and range in price from US$149 - $179. Veer also sells the fStop photography book at a price of US$15.

About fStop

Created by the people who brought the world FontFonts and made typefaces by designers available to other designers, fStop is a new collection of royalty-free images from FSI FontShop International. The unique library brings together the collected works of 13 influential designers who responded to FontShop’s invitation to submit images from their personal collections to share with other professional creatives. fStop, the resulting collection represents diverse mix of aesthetics, composition and style, and is the first collection of royalty-free pictures by designers for designers, organized as personal collections rather than by contrived themes.

About Veer

Veer sources and delivers visual elements with imagination and style to help creatives diverge from the norm and generate fresh solutions. Veer presents a discerning, design-driven selection of photography, illustration, and type, including exclusives and world premieres. Its products are used daily in advertising, print and web design, corporate communications, and publishing. Veer serves its global base of customers through its regional call centers and its award-winning web site at veer.com

Web Site: veer.com
Toll-Free Orders and Product Support: 877 297 7900
Free Catalog Requests: 877 297 7900
Product Submissions: submissions@veer.com
Outside USA & Canada: +1 403 234 7900

For more information, media may contact:

Tanis Shortt
403 313 4916
media@veer.com

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