Veer Introduces Designer-friendly Merchandise

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Clothing, books, and accessories now available through Veer web site

New York, New York, December 17, 2004 - Veer, a provider of visual elements and design-related products, announced today that the company has added merchandise to its online store as part of its commitment to bring unique and compelling content, trends, and styles to creatives. New Veer Merch presents a distinctive selection of apparel, books, posters, and accessories, carefully chosen by Veer to appeal to the company’s design-savvy audience.

Veer takes a discriminating, design-driven approach to visual elements, sourcing its images and type from leading and emerging brands around the world. The same approach is now being applied to merchandise. The selection includes t-shirts and other apparel designed by Veer’s creative team, books chosen for excellence in content and design, original posters and wall graphics, and accessories such as a messenger bag and portfolio case. Gift certificates of various denominations are also available. The entire range of merchandise can be found on the Veer web site, in the new Merch section.

“It was a natural extension to design and source unique merchandise that would appeal to our creative audience,” said Tammy Wing, founding partner responsible for marketing strategy. “Designers are a unique breed and the things that they wear, read, or hang on their walls communicate their style and a certain kinship with their peers. We help designers express themselves in their work, through our stock images and type. So we thought we could help them express themselves personally as well, with merchandise that appeals to their design sensibilities.”

Veer Merch includes exclusive clothing designed by the Veer creative team. Designed using images and typefaces from Veer, they have bold graphics and subtle humor. The ‘Font Savant’, ‘Serif’, and ‘Swiss Typography’ shirts wittily play up designers’ love of type. Other clothing riffs on designer lingo (‘Lorem Ipsum’), workplace moods (the frazzled ‘Angry Cat’, the relaxed ‘Couch’), and other concepts that ‘Creatives Understand’ (a phrase which also appears on Veer’s signature apparel). Four limited-edition posters are also available, winners of the Speak Up Poster Contest sponsored by Veer and judged by the illustrious panel of Ellen Lupton, Art Chantry, and James Victore. The posters are screen-printed on 80lb French Paper.

“I’m thrilled that Veer is now offering this cool stuff,” said Leslie Haines, Chair, Department of Graphic Design, Watkins College of Art & Design. “I’ve been a fan of the company’s catalogs and web site for some time. When I needed gifts for nine prominent creatives who presented during our speaker series, I went directly to Veer. The clever concepts of their T-shirt designs were perfect. I was even able to match each speaker’s personality to a particular design. And I just had to buy a ‘Lorem Ipsum’ shirt for myself. When you wear them it’s like you’re sharing an inside joke with other designers; it connects you with other creatives who get it. Veer really understands what makes us tick.”

Creatives can browse the full listing of merchandise by visiting the Veer web site at veer.com/merch or by clicking on ‘Merch’ under the Products tab. To purchase, customers may add items to their cart and proceed through the checkout process or call 1 877 297 7900 to place an order over the phone. Items are priced starting at US$15.

About Veer

Veer sources and delivers visual elements with imagination and style to help creatives diverge from the norm and generate fresh solutions. Veer’s discerning, design-driven selection of photography, illustration and type are used daily in advertising, print and web design, corporate communications and publishing. With the addition of the community-based Veer Marketplace, Veer became the first company to offer rights-managed, premium royalty-free, and low-priced royalty-free photography on one web site. Veer is recognized for its community activity, including The Skinny blog and Veer Ideas networking web site. Veer serves its global customer base through its contact centers and award-winning web site localized for North America, the UK, Germany and the rest of the world at www.veer.com.

Web Site: veer.com
Toll-Free Orders and Product Support: 877 297 7900
Free Catalog Requests: 877 297 7900
Product Submissions: submissions@veer.com
Outside USA & Canada: +1 403 234 7900

For more information, media may contact:

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