Veer extends Somos collection into global distribution channel

28KB Adobe Acrobat

New York, NY, February 27, 2007 - Veer, a provider of visual elements and design-related products, has released the Somos™ Hispanic Images collection into the global distribution channel. Somos is now available through more than 25 distributors worldwide, reaching over 100 countries, with specific concentration in the United States, Latin America, Europe, and the Mediterranean.

Somos, meaning “we are” in Spanish, is a current and stylish collection of Hispanic photography. Avoiding stereotypical themes, it addresses the increasing global demand for compelling visuals of Latino culture today. The images reflect hard-working professionals, loving families, and fashionable young people, capturing the chispa, the spark, of Hispanic culture.

“From our introduction of Somos to the channel, we experienced an immediate and powerful demand from partners,” said Jacqueline Wallace, Vice President of International Geographies. “We’ve since seen a tremendous response from the market, confirming its embrace of the collection and hunger for more. With many more partners coming on stream, we’ll be able to reach more customers and quench the desire for sophisticated photography that’s reflective of contemporary Hispanic culture.”

Recognizing a gap within the visual communications industry, Veer launched the Somos collection in August 2006. Somos is another example of Veer’s commitment to produce compelling products that help creatives deliver effective design solutions for their clients.

“There is a huge demand for Latin imagery in the advertising industry today,” said Javier Guemes, creative director of Dieste Harmel Partners in Dallas, one of the largest Hispanic advertising agencies in the United States. “I’m happy to see Veer’s Somos Hispanic royalty-free image collection as it provides a much-needed contemporary and stylish option for our design projects. Veer’s new collection explores a range of Latin personalities and contemporary subject matter in a way that will resonate with this large and powerful demographic.”

Currently, more than 5,000 images make up the Somos collection, with plans to grow it to over 10,000 images this year. Somos photography will continue to be available at Veer as single-image downloads and can found at veer.com/somos

About Veer

Veer sources and delivers visual elements with imagination and style to help creatives diverge from the norm and generate fresh solutions. Veer’s discerning, design-driven selection of photography, illustration and type are used daily in advertising, print and web design, corporate communications and publishing. With the addition of the community-based Veer Marketplace, Veer became the first company to offer rights-managed, premium royalty-free, and low-priced royalty-free photography on one web site. Veer is recognized for its community activity, including The Skinny blog and Veer Ideas networking web site. Veer serves its global customer base through its contact centers and award-winning web site localized for North America, the UK, Germany and the rest of the world at www.veer.com.

Web Site: veer.com
Toll-Free Orders and Product Support: 877 297 7900
Free Catalog Requests: 877 297 7900
Product Submissions: submissions@veer.com
Outside USA & Canada: +1 403 234 7900

For more information, media may contact:

###

Return to Media Room