New York, New York, June 4, 2007 - Veer, a producer and provider of visual elements and design-related products, announced that the company has acquired the Mean Tangerine Type Foundry, a pixel font collection created by type designer and Mean Tangerine founder Tyler Young of Santa Cruz, California.
The Mean Tangerine collection, exclusive to Veer, includes more than 180 fonts designed for all types of digital technology such as web sites, flash, and mobile devices. The agreement marks Veer’s first acquisition within the pixel font field, demonstrating the company’s commitment to expanding its products for new market opportunities.
“The acquisition of Mean Tangerine marks a milestone in Veer’s type product offerings,” said Don Wieshlow, vice president of products and a founding partner of Veer. “With new technologies demanding well-designed, crisp fonts on screen, this collection allows us to fill an important niche.”
Under the agreement, Veer acquires all assets of Mean Tangerine, including the right to market and license the typefaces that comprise the royalty-free collection. A separate work-for-hire agreement, now completed, generated an additional 10 fonts. Financial terms were not disclosed.
“The body of work available at Veer is an inspiration,” said Tyler Young, Mean Tangerine founder. “I’ve always used Veer as the standard of quality my own work must meet. Becoming a member of the Veer family is a point of personal pride.”
Individual typefaces of the Mean Tangerine collection are priced starting at $20 and are available for immediate download at veer.com/products/type/.
About Mean Tangerine
Mean Tangerine began in 2003, when founder Tyler Young recognized a need for fonts that would hold their shape in small sizes on screen. Running an online motocross/supercross magazine at the time, he found himself wanting all the selection of traditional PostScript type but within the pixel font world. Without many options, Young began designing his own fonts by hand, translating his designs into published fonts. Mean Tangerine was named for one of his favorite childhood songs by the Beatles, “Savoy Truffle” - for years, he thought the song’s first two words were “mean tangerine.” (They are “creme tangerine.”)
About Veer
Veer sources and delivers visual elements with imagination and style to help creatives diverge from the norm and generate fresh solutions. Veer presents a discerning, design-driven selection of photography, illustration, and type, including exclusives and world premieres. Its products are used daily in advertising, print and web design, corporate communications, and publishing. Veer serves its global base of customers through its regional call centers and its award-winning web site at veer.com
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